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What happens when a high school basketball player's dreams are redirected, leading him to create a media empire? Tune in as Malik, a pivotal figure in Tampa's basketball media scene, shares his remarkable journey. From overcoming academic hurdles at Strawberry Crest and Tampa Prep to establishing "Issa Bucket," Malik recounts how his early efforts in game analysis and highlight reel creation have blossomed into a renowned media venture. Joined by Jonathan Green, this episode encapsulates Malik’s transition from player to media mogul and the profound impact he’s made in the local basketball community.

We dive deep into the intricacies of balancing basketball with life’s challenges, reflecting on Malik's time at Thomas College and his strategic shift to content creation in 2017. Discover the collaborative spirit behind "It's a Bucket," and the innovative steps Malik and his team took to build their brand. We'll also explore the XBL League’s expansion, its origins during COVID, and the spotlight on rising stars like the Knox brothers and Mike Trigg. This conversation offers a behind-the-scenes look at the community's strong involvement in local basketball and the importance of mentorship within Malik's close-knit team.

Finally, we tackle the evolving landscape of NIL (Name, Image, Likeness) and its implications for young athletes, with Malik sharing actionable strategies for leveraging media to enhance athlete branding. Hear about the upcoming Southern Hoop session and the growth potential of a subscription-based streaming app dedicated to basketball content. This episode concludes with a discussion on future Olympic basketball prospects and the vital role of networking in the sports industry. Don't miss out on this inspiring and informative episode that promises valuable insights and compelling stories from Tampa's vibrant basketball scene.