Épisodes

  • What’s the Deal with Email Deliverability? (And Why Everyone Gets It Wrong)

    What’s the Deal with Email Deliverability? (And Why Everyone Gets It Wrong)
    Dec 15 2022
    In this introductory episode, Guy and Danielle discuss who they are, what makes them email experts, and some of the biggest challenges email marketers are facing (hot takes included). Listen as they dive into one of the biggest mistakes email marketers make: failing to understand and prioritize email deliverability.
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    18 min
  • BIMI, BIMI More: How to Boost Email Engagement with Tom Bartel, SVP of Data Services at Validity

    BIMI, BIMI More: How to Boost Email Engagement with Tom Bartel, SVP of Data Services at Validity
    Jan 5 2023
    Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in inboxes.
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    23 min
  • How Our Big Campaign Ended Up in the Spam Folder

    How Our Big Campaign Ended Up in the Spam Folder
    Jan 19 2023
    In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate.
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    31 min
  • Quick Email Wins and Subject Line Secrets with Jay Schwedelson, Founder of Subjectline.com

    Quick Email Wins and Subject Line Secrets with Jay Schwedelson, Founder of Subjectline.com
    Feb 2 2023
    Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, offers a masterclass on easy email wins to boost subscriber engagement. He’ll share quick, cost-effective strategies to optimize all elements of the email—from subject lines to CTAs.
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    30 min
  • How to Automate Emails for Maximum Revenue with Jeanne Jennings, Founder and CEO of Email Optimization Shop

    How to Automate Emails for Maximum Revenue with Jeanne Jennings, Founder and CEO of Email Optimization Shop
    Feb 16 2023
    Jeanne Jennings, a twenty-year veteran in the email marketing space and the Founder and CEO of Email Optimization Shop, discusses all aspects of email automation, from implementation tips to pitfalls.
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    32 min
  • Risky Business: Navigating ESP Migrations, SMS, & Other Email Challenges with Michael Cabral, Sr. Manager, Email Operations and Strategy at J. Jill

    Risky Business: Navigating ESP Migrations, SMS, & Other Email Challenges with Michael Cabral, Sr. Manager, Email Operations and Strategy at J. Jill
    Mar 2 2023
    Michael Cabral, a seventeen-year veteran in the email management space and the Senior Manager of Email Operations and Strategy at J.Jill, walks us through a step-by-step checklist for migrating ESPs. Plus, he’ll share J.Jill’s go-to strategies for keeping subscribers engaged through email and SMS marketing.
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    25 min
  • The Role of Empathy in Email Marketing with Kate Barrett of eFocus Marketing

    The Role of Empathy in Email Marketing with Kate Barrett of eFocus Marketing
    Mar 16 2023
    Kate Barrett, a twelve-year veteran in the email marketing space and founder of eFocus Marketing, shares her insights on how to add empathy to email campaigns in a way that is authentic and credible.
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    24 min
  • Mastering Email & SMS as Complementary Forces with Karen Talavera, Founder of Synchronicity Marketing

    Mastering Email & SMS as Complementary Forces with Karen Talavera, Founder of Synchronicity Marketing
    Mar 30 2023
    Karen Talavera, Founder and Principal at Synchronicity Marketing brings her thirty years of digital marketing experience and shares her insight on how by using SMS marketing correctly, you can turbocharge your email campaigns.
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    37 min