On this episode of Net Effect Insights, we dive into the recent updates from Google's I/O event and the potential benefits of logic-based search results. Our speaker, Michael Hele, discusses everything from chat technology to Core Web Vitals and reviews its importance when making purchasing decisions. We also explore how sharing calendar information with Google can make the search process more efficient and the introduction of non-skippable ads for TV viewers on YouTube. Plus, we take a closer look at Twitch and the power of video influencers. Join us for all this and more on Net Effect Insights. Don't miss this informative episode!

Google Helpful Content Update ups and downs

Google has launched response to OpenAI’s ChatGPT, Bard

Google just held its I/O 2023 event

Algorithm or just a Core Web Vitals in Change March 2024.

The role of page experience in creating helpful content

50% of product searches start on Amazon

YouTube will no longer be deleting videos from inactive accounts

YouTube’s Rolling Out 30-Second Unskippable Ads to Connected TVs

Podcasts are now live on YouTube Music

Twitch new clip editor

Twitter Blue Subscribers Can Now Upload 2-Hour Videos in the App

Instagram is finally allowing multiple links in bio

Pinterest external links

OpenAI releases an official ChatGPT app

Want to hook up your iPhone with Windows

DaVinci Resolve 18.5

New structured data: Pros and cons

You can tell Google about your pros and cons by supplying pros and cons structured data on editorial review pages. 

Google revamps shopping with 3D images, shoppable looks, buying guides

At its Search On event, Google announced a number of shopping-related changes

Your Site Speed and Being Removed From Google

YouTube Adds Voiceover in Shorts

Driving Higher Reach with Reels

Instagram Shares New Tips

Teams pop-out meetings

Deepfake threats could be coming soon

Popular mobile apps collect data on your messages

Facebook warns 1 million users

TikTok releases Photo Mode 

Move over flip screens - Slidable PCs

Youtube Shorts Voiceover https://youtu.be/HJFgRwye2Vo

Instagram Shares New Tips https://business.instagram.com/

Google publishes a product reviews update for September 2022.

On September 20th, Google introduced the fifth iteration of the Google product reviews update.

https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-product-reviews

Google's new review guidelines prohibit paying anyone to have bad reviews removed.

Google has amended its Google Maps contributor policies, specifically prohibiting businesses from paying customers to erase bad reviews. Prior to this, the rules merely forbade rewarding customers for submitting positive ratings.

YouTube Channel Page Improvements (Including Shorts, Video, and Live Tabs)!

It's lot more organised now that YouTube has divided content into three categories: Videos, Shorts, and Live Streams. All of the content in Videos will be long-form, all of the content in Shorts will be short-form, and all of the content in Live Streaming will be past, present, and upcoming live streams on the funnel pages (if any). By the fall of this year, these adjustments will be visible on the platform.

TikTok Now, a BeReal clone app, is now accessible in markets outside of the US.

Outside of the US, TikTok's standalone BeReal clone application is now available. Users can download "TikTok Now" and receive daily prompts to publish a "Now" clip, displaying what they're up to at an any hour.