In this eye-opening episode, we delve into the fascinating saga of the 2009 Folgers coffee commercial, famously dubbed the "Incest" Ad. Originally intended as a heartwarming holiday spot titled "Peter Comes Home For Christmas," the ad unexpectedly sparked a cultural phenomenon due to its ambiguous portrayal of sibling dynamics. We take you behind the scenes, exploring the ad's conception by Saatchi & Saatchi, and the creative minds like Doug Pippin and Ray Dillman who brought it to life. The episode reveals intriguing casting insights, featuring actors Matthew Alan and Catherine Combs, and the unexpected journey from a simple commercial shoot to an internet sensation. As we dissect the public's reaction, the episode navigates through the whirlwind of memes, parody videos, and a surprising surge in fan fiction, coining the term "Folgercest." We dive into the societal and cultural impact of the ad, examining how humor and the internet can dramatically reframe a narrative. Insights from key figures, including Timothy Simons and Jerry Boyle, offer a firsthand account of the ad's creation and its unforeseen legacy. This episode is a must-listen for those intrigued by the power of advertising, internet culture, and the unpredictable nature of public interpretation. ---  👍 If you enjoyed this podcast, don't forget to hit the "Follow" button and share it with your friends!  🔔 Ring that notification bell to make sure you never miss an episode from us!  📣 Send in a voice message: ⁠https://podcasters.spotify.com/pod/show/genx-files/message⁠