Épisodes

  • A Bold Plan for a New Era, Michael Goldberg, CEO, OmniSource Marketing
    Oct 29 2024

    Gain invaluable insights from Michael Goldberg, CEO of OmniSource Marketing, who has boosted company productivity with planned, major initiatives as leadership has shifted. Michael shares the power of focus, creating distinct roles, and optimizing processes. Michael reveals how aligning operational priorities can break systemic challenges, boost profit, and empower teams to thrive despite setbacks and market uncertainties.

    Discover how just when surprising chaos comes, a pivoted plan improves everything:

    “My biggest improvements came from my biggest failures.”

    “Violent agreement—are we arguing when we agree?”

    “I love being part of helping other people grow.”

    Michael's business faced a two potentially devastating moments. Discover what he did:


    Mark C.

    Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, Spotify, or listen on Apple and most other podcast platforms.

    Lessons Learned:

    -Decision-making speed impacts overall business success.

    -Clarifying roles improves operational efficiency and partnership dynamics.

    -Entrepreneurs thrive by taking calculated risks.

    -Crisis situations can reveal hidden opportunities for growth.


    See more at Mark’s homepage: MarkSpencerCook.com |  WindfallPartners.com

    OmniSource Marketing: www.omni.cc

    Michael Goldberg LinkedIn: Linkedin.com/in/goldbergmike

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    1 h et 5 min
  • Relationships Win with Hard Work: Brett Parkin, Founding CEO of Biomet West
    Oct 9 2024

    Get ready for an inspiring discussion as Mark Cook welcomes Brett Parkin, owner and founder of Biomet West, surgical support and orthopedic equipment sales. With deep emotion, Brett reveals the people and perspectives that drive his passion and success. Brett's thought-provoking philosophy of work ethic and his innovative approach to building relationships offer valuable insights.


    Discover how Brett rebuilt his business after losing nearly half his revenue overnight:


    "Passion leads to purpose and lasting success."


    "You have to be the hardest working provider."


    "Relationships are built by being prepared and reliable."


    Brett's business faced a major turning point in Las Vegas. Discover what happened next:


    Mark


    Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, Spotify, or listen on Apple and most other podcast platforms.


    Lessons Learned:

    -Always build strong relationships based on trust and preparation.

    -Passion combined with dedication leads to lasting success.

    -Understand every aspect of your product to excel in sales.

    -Respond quickly and effectively to client needs.


    See more at: MarkSpencerCook.com/Podcast, YouTube, or any podcast platform.

    Also see Mark’s homepage: MarkSpencerCook.com or WindfallPartners.com

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    1 h et 4 min
  • A Leader's Path to Purpose: Otis McGregor, CEO, Green Beret
    May 28 2024

    Prepare for an enlightening conversation about operationalizing the core of what you do for customers! Joining us is an exceptional leader, Otis McGregor, Green Beret and expert leader. Gain invaluable insights from his journey and expertise.


    Everyone faces leadership challenges. Otis McGregor navigates the perilous terrain of trust-building in high-stakes missions. Learn how he overcomes obstacles on Bold Encounters with Mark Cook.


    Discover how to build trust and lead with purpose. Gain clarity on fostering cohesive teams. Learn Otis McGregor's actionable strategies for overcoming trust barriers, essential for effective leadership in high-pressure situations.


    Don't miss this invaluable episode. Start fostering trust today by scheduling a team-building activity or initiating open, honest communication. Take the first step towards effective leadership. Your team—and your success—depends on it. Tune in now!


    Otis McGregor has achieved great heights, including:

    • Drove exceptional team performance

    • Built a culture of trust and collaboration

    • Led high-stakes rescues and missions

    • Developed a legacy of leaders.


    Explore "Leadership Legacy" to transform your approach and results now!


    Unlock unparalleled success today by embodying intention, purpose, and sacrifice:


    “Purpose is the fuel.”

    “Live with intention.”

    “Sacrifice for the team.”


    Discover the truth about Otis and team’s harrowing, unexpected encounters.


    LinkedIn: linkedin.com/in/otis-mcgregor

    https://www.tribe-purpose.com/


    Website: markspencercook.com/podcast

    YouTube: youtube.com/markspencercook

    Spotify: open.spotify.com/markspencercook

    Apple: apple.com/markspencercook

    Interview Page: MarkSpencerCook.com/podcast/Otis-McGregor/


    Questions Explored:

    • How does purpose drive success for leaders?

    • What fuels a team's camaraderie and spirit?

    • Can individual sacrifice enhance team performance?

    • What role does trust play in effective leadership?

    • How do military experiences translate to civilian leadership?

    • What strategies foster strong team communication and collaboration?

    • Why is genuine connection crucial in sales and leadership?

    • How can leaders cultivate a culture of accountability and excellence?


    Lessons Learned:

    • Purpose drives daily actions toward achieving long-term goals.

    • Genuine trust fosters strong team dynamics and performance.

    • Sacrifice for the team yields unwavering loyalty and commitment.

    • Effective leadership requires clear communication and collaboration.

    • Authentic connection is essential in sales and building relationships.

    • Accountability builds a culture of excellence and continuous improvement.

    • Leading by example inspires and motivates team members.

    • Embracing challenges cultivates resilience and adaptability in leadership.


    MarkSpencerCook.com | WindfallPartners.com


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    1 h et 9 min
  • Beat Challenges: Difficult Decisions + Conversations, Pres. Roger Knecht, Universal Accounting
    Mar 24 2024

    Dive into an exciting journey of transformation with Roger Knecht, also an expert accounting leader. Drawing from over two decades of experience in marketing, sales, HR, and operations, Roger brings a wealth of knowledge to the table. From pioneering solution-driven sales approaches to spearheading growth strategies, Roger's leadership has propelled Universal Accounting to the forefront of the industry. Join him as he shares his insights on building successful firms and unlocking the potential for profit and growth. Experience the thrill of innovation with Roger Knecht as your guide, and discover the secrets to creating a business worth more than you ever imagined.


    Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, Spotify, or Listen on Apple and most other podcast platforms. Go to: Interview Page.


    Unlock the power of compassionate leadership. Learn from Roger Knecht's profound experiences to transform tough decisions into opportunities. Gain practical strategies to navigate separations and foster growth. Elevate your leadership, turning adversity into triumph for lasting success.

    Embark on a profound journey with Roger Knecht, President of Universal Accounting. Unlock the power of compassionate leadership. Tune in for actionable insights. Start today by reflecting on past decisions. Take decisive steps towards fostering empathy and integrity in your organization. Your future leadership awaits.


    Roger Knecht, President of Universal Accounting, boasts an impressive track record:

    • Grew Universal Accounting tenfold, earning Inc 500 and 5000 recognition.

    • Developed sales processes generating millions in revenue.

    • Spearheaded seminars and conferences, amplifying brand presence.

    • Transformed operational departments, driving efficiency and profitability.


    Roger's newest offering, the Universal Business Builder engagement and online program, is revolutionizing success strategies for entrepreneurs in business.


    Roger holds the secret to transforming business firms into profit powerhouses. Roger Knecht challenges:

    "Discover how to unlock your firm's full potential and get paid what you truly deserve.”

    "Elevate your business's worth by creating significant value in every aspect."

    "Learn to embrace failure as a strategic asset and turn it into your greatest success."


    Roger shares the ultimate secret to transforming your business firm's success.


    See: MarkSpencerCook.com/Podcast


    Questions Explored:

    • What strategies does Roger employ to help start successful firms?

    • How does Roger assist in client acquisition and retention for firms?

    • What are the core principles behind Roger's coaching and training programs?

    • How does Roger define the secret to firm success?

    • What insights does Roger provide on increasing revenue for firms?

    • How does Roger help professionals understand the nuances of marketing and sales?

    • What role does Roger play in developing confident and competent professionals?

    • How does Roger's collaborative approach create outcomes for employees and clients?


    Lessons Learned:

    • Identify the key components of successful firm management.

    • Learn the importance of client acquisition and retention strategies.

    • Understand the difference between marketing and sales in firms.

    • Implement deliberate profit-improvement strategies for businesses.

    • Build value in your firm to exceed client expectations.

    • Recognize the significance of confident and competent professionals.

    • Develop effective communication strategies for employee and client engagement.

    • Prioritize collaborative efforts to achieve reliable outcomes for all stakeholders.


    MarkSpencerCook.com | WindfallPartners.com

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    55 min
  • Top Leaders See “Designer” Followers vs. Needy | Madhavi Adimulam, Ananya & Global Top 20 Goldman Sachs Fellow
    Feb 18 2024

    Get ready for an inspiring conversation! Joining us is Madhavi Adimulam, Autism Consultant and Founder of Ananya CDC, currently serving as the Co-Founder & Director at Kidsens. Madhavi, a Global Top 20 Goldman Sachs Fellowship Winner, has revolutionized child development with groundbreaking technology. Welcome, Madhavi!


    Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, Spotify, or Listen on Apple and most other podcast platforms.


    Leading a team has so much overlap with leading demanding family members. Obvious differences exist, but… Guardians and entrepreneurs with special-needs children often face the daunting challenge of limited solutions. Madhavi Adimulam, Autism Consultant and Founder of Ananya CDC, strives to eradicate this gap, revolutionizing child development and providing inclusive solutions for families.


    Discover how to lead better as you read parallels between difficult encounters and unleashing the power of inclusive education and empowerment. In this episode, you will learn the transformative impact of Madhavi Adimulam's journey, gaining insights on breaking down barriers and creating Ananya School, offering a tailored solution for navigating the complexities of supporting children with special needs.


    Embark on a transformative journey with Madhavi Adimulam. Tune in now to gain your guide for supporting children with special needs. Take the first step today: explore Ananya School's principles of inclusive education. Your commitment starts now—be the change for a brighter future.


    Madhavi Adimulam, a beacon of transformative leadership, has achieved so much:

    • Established Ananya School for Inclusive Education

    • Co-founded Kidsens for Child Development

    • Global Top 20 Goldman Sachs Fellowship Winner

    • RCI Certified Professional and TEDx Speaker


    Explore Kidsens by Madhavi Adimulam: Revolutionizing leadership in child development for a brighter future. Transformative!


    Madhavi Adimulam's unwavering commitment to breaking barriers and leveraging technology transforms lives, revealing the hidden power of inclusive education and empowerment for children with special needs.


    "Designer people execute without hesitation."

    "Children who choose their parents."

    "Obstacles are perceived, not real."


    Madhavi Adimulam's extraordinary journey challenges conventional beliefs, inspiring change beyond most people’s wildest dreams.


    Contact Madhavi:

    LinkedIn: https://in.linkedin.com/in/madhaviadimulam

    Kidsens/Alphamutech: https://www.alphamutech.com/

    Ananya School: https://www.asap.org.in/about-us/


    Contact Mark: MarkSpencerCook.com/Schedule/


    Questions Explored in This Discussion:

    • Which childhood challenges, pursuit of education, match challenges at work?

    • How does one elegantly overcome societal norms and pursue a career in tech?

    • What challenges did Madhavi face in raising a child with autism?

    • How does one find the right school for her child and what obstacles arise?

    • Why did Madhavi move to England and how did it impact her opportunities?

    • What is the philosophy behind the creation of Ananya School?

    • What unique abilities did Varun display, particularly in youth?

    • How does communication differ that could help all leaders parenting special needs children?


    Lessons Learned:

    • Embrace uniqueness in workers; celebrate diversity in parenting special needs children.

    • Leverage technology for inclusive support and education.

    • Provide opportunities without expecting specific outcomes for children's development.

    • Communicate with flexibility and adaptability for effective leadership.

    • Challenge preconceived notions about others’ potential, especially with special needs.

    • Routines can be empowering for individuals that struggle or with special needs.

    • Break down complex ideas into practical, relatable steps for better communication.

    • Support and guide, rather than control, others’ work lives for better development.



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    1 h et 1 min
  • Unlock the Power of Failure: From Setbacks to Success | Mark Coopersmith, CEO & UC Berkeley
    Jan 28 2024

    Discover the Hidden Power in Failure. Turn Your Setbacks into Successes with Mark Coopersmith, Silicon Valley CEO, Senior Fellow and Faculty Director, UC Berkeley.

    Embark on a profound innovative adventure with Mark Coopersmith of Haas School of Business at UC Berkeley and co-author of The Other F-Word. Borrow the actions he shares from his journey as a Silicon Valley CEO, founder of startup ventures, executive at global enterprises, and as founding e-commerce leader of Sony consumer product brands. Plus get inside the head of this founding CEO of WebOrder (acquired by Google) and the $350-million Global Technology Products at Newell Rubbermaid.

    Watch Bold Encounters at MarkSpencerCook.com, YouTube.com/MarkSpencerCook, Spotify, or Listen on Apple and most other podcast platforms. Go to: Interview Page.

    Incredibly challenging obstacles appear as obstacles to fostering innovation and entrepreneurship in those around you, partners and customers. Leaders often get stalled in this demanding task. Mark Coopersmith offers critical insights to overcome this hurdle. 

    Discover how to transform challenges into triumphs, gaining invaluable insights from Mark’s specific Silicon Valley examples. Navigate the complexities of leadership, turning obstacles into opportunities. Gain a strategic roadmap to revitalize your approach and thrive in the competitive landscape of little, local, or global enterprises. 

    Dive into the wisdom with Mark Coopersmith, UC Berkeley's Senior Fellow and C-suite innovator. Don't miss this episode promising transformative leader insights. Tune in and kickstart your journey as the entrepreneur of your career and the other master of your life. Begin today by implementing one key lesson: Begin today by turning failure into a strategic resource. Propel your leader skills. Act now; the first step to your success starts here. 

    Mark Coopersmith, renowned Senior Fellow at UC Berkeley, is a Silicon Valley luminary with achievements spanning diverse sectors:

    • E-commerce pioneer, founder, and leader of Sony division
    • Founding CEO of WebOrder, acquired by Google
    • Led $350mm Global Tech. Brands at Newell Rubbermaid
    • Award-winning teacher, author, advisor, and investor

    Also, explore Mark Coopersmith's book, THE OTHER "F" WORD, for invaluable insights into leadership, innovation, and turning failure into a strategic resource. Gain actionable wisdom to propel your journey to success. 

    Find hidden power in any failure: turn setbacks into success with Mark Coopersmith, Silicon Valley CEO:

    "Transform regret into new strategy for innovation, growth, and engaging people."

    "Entrepreneurs, create innovation, broaden connections, and execute right now."

    "Run your company like a startup, foster entrepreneurship in large organizations."

    In Silicon Valley, Mark found one hidden breakthrough to reshape your life’s work.

    See: MarkSpencerCook.com/Podcast”

    Questions Explored in the Interview:

    • What are key lessons Mark shares as a Silicon Valley CEO?
    • How does Mark guide startups at the SkyDeck Accelerator?
    • How has Mark contributed to early-stage venture funds?
    • How does Mark drive business growth through innovation?

    Lessons Learned:

    • Embrace failure as a resource for innovation and strategy.
    • Extract insights from failures to drive innovation execution.
    • Navigate the entrepreneurial process with clarity.
    • Run large organizations with an entrepreneurial spirit.
    • Understand the three "sets" of entrepreneurship innovation.
    • Learn six pillars of startup ecosystems in Silicon Valley.
    • Drive results in global enterprises through entrepreneurship.

    MarkSpencerCook.com |  WindfallPartners.com

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    55 min
  • Tommaso Cardullo, Italian Sensory & Clothier Artisan, Works w/ Barbie Clothier. Add Passion & Pleasure to What You Do!!
    Dec 12 2023

    Level up what you offer. Add beauty, share the best tastes, cook meals together, add great sensory pleasures visually and in your dress in creative ways as you do for others what you do. See more at: MarkSpencerCook.com/Podcast, www.YouTube.com/MarkSpencerCook, and on all podcast platforms.

    Become more of an artisan with whatever you do. The more senses you touch the more memorable your service, work, and influence. Find a way to add sensory pleasures. Tommaso Cardullo, beauty and taste extraordinaire joins Mark S. Cook, who is in sweats to emphasize the comfort of rest and recovery. Purpose can always become more passionate for the doer and receiver if creative additions go well with your primary purpose and delivery. Thank you to Tommaso (tommasocardullo.com) and Taste117 (taste117.com) in Provo, UT.

    See more at: MarkSpencerCook.com/Podcast, www.YouTube.com/MarkSpencerCook, and on all podcast platforms. Tommaso talks with award-winning speaker and consultant, Mark S. Cook. Among 600 acts of leaders, Cook discovered a “passion for purpose” was the #1 predictor of outstanding outcomes. Sensory pleasure is one of our primary pursuits in life, even on the job.

    See www.MarkSpencerCook.com/Purpose/ to clarify your purpose, among the most meaningful needs and desires people have in life. Find your primary purpose: the "big why" you fulfill part of another’s work and life. Most importantly, a leader must engender a passion in purpose and transmit a couple other essentials.

    Cook’s Bold Encounters are interviews with award-winning leaders to always sharpen his advanced method of leading that helps people get unstuck and thriving. The Tommaso Cardullo focuses directly on one of the twelve cardinal purposes and passions in all of human existence, especially when other’s consume our work—sensory pleasure.

    Tommaso Cardullo, raised in Italy, succeeded in the US by bringing beauty, every sensory pleasure, and joy into people’s lives. Cardullo and Cook delve into the importance of adding sensory pleasure to whatever you bring to work and life. At the heart of any bold encounter is a shared experience, often encounters with multi-sensory pleasures. Give joy through innate, unexpected intangibles and more. Tommaso’s insights touch on purposeful design, overcoming challenges, embracing change, and approaching tasks with both intelligence and beauty.

    Build meaningful connections and infuse passion and purpose in each experience you create:

    "Life is about finding joy and joy can be found in unexpected places."

    "Experience is the investment and return-on-experience is the ultimate reward."

    "Connections are essential; we are here to walk each other home."

    A couple came to Tommaso. He made the wife look incredible. Yet she was confused. Then…

    See the full interview at: MarkSpencerCook.com/Vodcast, YouTube, and all podcast platforms.

    Links for Tommaso Cardullo:

    • LinkedIn: Tommaso Cardullo

    • Website: TommasoCardullo.com

    • Instagram: @TommasoCardullo

    Links for Mark S. Cook:

    • Podcast: MarkSpencerCook.com/Podcast

    • LinkedIn: Mark S. Cook

    • Social Media: @MarkSpencerCook

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    1 h et 6 min
  • Amy Cerruti, Chief Growth Officer, Koha Health: Reshape Perspective for Great Business Relationships
    Nov 26 2023

    Amy Cerruti joins Mark S. Cook, an award-winning speaker and consultant, to get leaders unstuck and thriving. Bold Encounters is a method of leading, based on rigorous research, client execution, and iconic, leader interviews.

    See full interviews at MarkSpencerCook.com/Podcast, youtube or on podcast platforms.

    An interview with Amy Cerruti revealed that she’s an expert at leading sales and strategic relationships for the “coolest” company in her industry: Koha Health. Amy shares her relationship-centric growth strategy.

    Forge the beginning of a meaningful business bond today before you finish work:

    “Integrity opens doors for genuine connections, while avoidance casts shadows on the path to seeking guidance.”

    “True success is nurtured by both giving generously and knowing when to gracefully let go.”

    “Nurturing connections with consistent engagement and genuine curiosity creates solid groundwork”

    Hear Amy Cerruti's best secrets on nurturing success through relationships.

    More episodes at MarkSpencerCook.com Click “Podcast” or follow Bold Encounters on any platform. Please “like” and comment to help others find us. :-)

    See: ⁠Amy Cerruti, Chief Growth Officer at Koha Health⁠


    PS Also, find out why Amy Cerruti is a big believer in the Power of Gratitude.

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    44 min