Summary

In this conversation, Pete Abilla interviews Justin from Safary, exploring the transition from Web2 to Web3, the challenges of growth marketing in the crypto space, and the importance of community and privacy in data collection. Justin shares insights on defining funnels, the tech stack for growth marketers, and the unique aspects of marketing in an immature industry like Web3. In this conversation, Justin from Safary discusses the evolving landscape of crypto marketing, emphasizing the importance of attribution, user journey, and the need for innovative strategies in a bear market. He highlights the significance of mindshare and the challenges of measuring success in a rapidly changing environment. The discussion also touches on the role of influencers and the potential of underutilized channels like Facebook and LinkedIn in reaching broader audiences.

Takeaways

• Justin explains Safari as a data analytics company for crypto teams.
• The transition from Web2 to Web3 involves identity challenges.
• Web3 marketing lacks the maturity of Web2 marketing strategies.
• Privacy concerns are paramount in Web3 marketing.
• Attribution in Web3 is complex due to the lack of clear metrics.
• Funnel definitions vary significantly between Web2 and Web3.
• Community engagement is crucial for driving traffic to websites.
• Ethical data collection methods are essential in Web3.
• Tech stacks for Web3 marketers need to adapt to new challenges.
• Farcaster offers unique opportunities for attribution in Web3. The integration of crypto and marketing is crucial for growth.
• Driving traffic to a blog can be a challenge due to privacy concerns.
• Link-based attribution is becoming less effective in crypto marketing.
• Creating a community around Web3 growth is essential for industry recognition.
• Mindshare is vital for projects in a bear market to maintain relevance.
• Measuring share of voice requires understanding the specific ecosystem.
• Influencers should be identified within their respective tribes.
• Facebook groups present untapped opportunities for engagement.
• Marketers should focus on converting crypto owners to active users.
• Understanding user psychology can enhance campaign effectiveness.

Episode Links

Follow Justin on X: https://x.com/jkey_eth
Learn About Safary Club: https://x.com/safaryclub
Go to https://www.safary.club/ to learn more.

Chapters

00:00 Introduction and Background
03:07 Transitioning from Web2 to Web3
05:53 Identity Crisis in Crypto
08:46 Growth Marketing in Web3 vs Web2
12:13 Defining Funnels in Web3
14:58 Privacy vs Attribution in Marketing
18:00 Tech Stack for Web3 Growth Marketers
20:47 Attribution and User Journey Mapping
23:51 Driving Traffic from Community to Website
29:38 The Intersection of Crypto and Marketing
36:21 Building a Web3 Growth Industry
43:21 Mindshare in a Bear Market
56:28 Identifying Influencers in Crypto

Follow me @shmula on X for upcoming episodes and to get in touch with me.