Welcome to the Season 1 Finale of The Advance Your Expert Brand Podcast.

I’m so excited to be sharing a hot tip for business owners who want more time in their everyday lives.

Most of us started our business to give ourselves more control over our lives and the freedom to choose what we do with our time. Unfortunately, many small business owners end up working more hours than in their old 9-5 job.

If you’re in this situation now, this episode is for you. I’m covering the one thing you can do today to get back more time. It doesn’t cost any money and I promise, anyone can do it.

So, what are you waiting for? Hit play now!

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Resources Mentioned:

The Advance

Have you ever wondered how businesses are able to get their names in Forbes or the New York Times? Would you like to promote your business there too? Well, you’re in luck!

On today’s show, we have PR expert, Lorraine Schuchart, with us. She’s the founder of Prosper for Purpose, an agency that designs disruptive brand strategies for individuals and organizations seeking to impact the world and the bottom line.

She’s also an accredited public relations strategist (APR) who is passionate about helping entrepreneurs who want to earn more media coverage for themselves and their businesses.

Lorraine is diving into the basics of publicity and media outlets, the top strategies for anyone to be known as an expert, and what you can do immediately to leverage your media opportunities today!

Learn more about Prosper for Purpose and contact Lorraine Schuchart HERE.

03:00 - 2 possible goals to think about when it comes to pitching

04:55 - spray & pray vs press release

13:57 - tips on reaching out to journalists & how to pitch effectively

25:38 - developing your story idea

30:14 - time to pitch, to who and how

36:44 - the art of the follow-up

41:43 - Q&A time

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Resources Mentioned:

https://muckrack.com/

https://buzzsumo.com/

https://media.info/uk

https://www.pr.com/

*please note - this episode had internet connectivity issues during recording

When it comes to finances, so many entrepreneurs struggle, which isn't surprising considering the fact that we're taught very little in school about money, budgeting and cash flow.

Laura interviews Advance Network member, Tracey Bissett, who is a Business Coach for young adults and business owners and Founder of Bissett Financial Fitness Inc.

In this episode Tracey talks about financial literacy, which documents you should have for your business, how to read them, the importance of cash flow and how to properly price you products/services. It's about empowering yourself to be financially fit and taking control of your business.

Learn more and contact Tracey Bissett HERE

Podcast Links:

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Resources Mentioned:

The Advance

What happens when you show up authentically in your business? Do you hesitate in sharing challenges or asking for support for fear of being judged?

We can have limiting beliefs on both sides when it comes to asking for support and the one giving the support. Intention is key when it comes to transparency.

Laura shares some benefits of sharing authentically with co-workers and within your business and offers some questions to ask yourself when faced with challenges and how to move through them.

You will learn how to be transparent with growth opportunities for yourself and your business without repelling your ideal client.

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Resources Mentioned:

The Advance

Dr. Brene Brown

For many of us as online experts, we’re frequently using our voices to speak publicly, have tough conversations with clients and overall put stress and strain on our vocal cords through everyday life. But did you know the power that comes with taking care of those precious cords and what it can mean for your business and even your bottom line?

In this episode, our expert guest Brienne Hennessy shares:

• The link from our voices to our effectiveness at work
• The true impact of our voice in everything we do
• And why expert business can benefit from proper care of this under appreciated part of our bodies

Brienne’s clients have succeeded in protecting the vital asset of their voice, improved their ease of communicating with their audiences,  increased their speaking stamina, reduced voice injury, and accessed their most natural way of speaking which has resulted in more confidence and revenue for their businesses and a ripple effect for their message!

So make sure to tune in so you can show up more confidently in order to make sure you accurately represent the person you are inside!

GUEST LINKS:

https://bit.ly/3oxkXof

Podcast Links:

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Resources Mentioned:

The Advance

In the age of social media where Reels are shared as reigning supreme and being present on every single platform feels mandatory, SEO is the quiet, but powerful piece of your marketing strategy that is used by the most profitable and successful businesses and should be a no-brainer.

In this episode, our expert guest Brenda Crawshaw shares:

• What legally “hacking” the web looks like 
• The true impact of SEO on your brand and how long that impact lasts
• And why expert business can benefit from SEO too

Make sure to tune in so you can use SEO to boost your expert business in order to make sure your brand stands out among the rest!

GUEST LINKS:

https://thecrawshawgroup.com/advanceyourseo

Podcast Links:

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Resources Mentioned:

The Advance

Do you ever wonder what makes up a compelling expert offer?

Maybe you feel the need to push more, send more DM’s and what it results in is the cycle of burnout and lack of joy in your business.

Listen in to hear from The Advance’s founder, Laura Meyer, on what it is that actually makes an offer a no-brainer or an easy YES for your perfect client!

Laura shares:

• What it is you need to know in order to reduce skepticism from the potential clients perspective
• The 3 primary components of a perfect offer
• A hands on exercise that will shortcut your path to this compelling offer

So make sure you tune in and gain the clarity you need to get your no-brainer offer in front of your perfect clients!

Podcast Links:

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Resources Mentioned:

The Advance

Did you know that business owners who network and form relationships with complementary business owners saw a 44 percent growth in revenue over a year? It might be challenging to determine what to focus on when there is so much pressure to invest heavily in advertisements, courses, funnels, programs, summits.

During this episode, you'll learn three things not to do if you want to triple your warm traffic!

It's time to put away the algorithm hacks and constant trend-chasing, as well as obnoxious fluff posting, to invest in the one thing that can help you grow exponentially: human connection. 

If this is something you're thinking about and it's resonating with you at both a personal and professional level, tune in now to learn how to grow your expert brand in a real and authentic way. 

Podcast Links:

Website

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Resources Mentioned:

The Advance

Brene Brown