"Day One culture" is a start-up mentality that gives leaders the ability to fight challenges, embrace change, employ quick decision-making, innovate, and most importantly, develop a healthy obsession with customers.

Using the mantra and example of technology giant Amazon, Valrie Grant shows start-up leaders how they can develop their own Day One culture in their organization, no matter the size or industry.

With real-world example of founding and building GeoTechVision into an internationally reliable and quality provider of a range of customized services and data-driven solutions, Grant shows why the Day One mindset and culture are a model that can help companies thrive in challenging times.

Creative disruption is a way of life at Amazon, and it is understood that under Bezos’ leadership, the Amazon of tomorrow may have a different face from today, but will definitely have the same core values and organizational culture, which includes its 16 leadership principles that are discussed in detail in the book.

Some of the questions explored are:

• How to be the kind of organization that embraces trends and keeps pace with them
• How to avoid the Day Two mindset of stagnation
• How to build high-performing teams that live the culture of Day One