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Sitting down for an hour with a former Amazon Product Manager turned independent seller growth partner! (He manages millions in sales every year)

By popular demand... introducing Grant's "Invent With Me" Patreon.
-You may want to join if...
1. You have an invention idea but don't know where to go from here...
2. You need access to engineers, lawyers, inventors or manufacturers.
3. You need inspiration and weekly tips to bring your invention to the market and start making 7-figures from your idea.
https://patreon.com/InventWithMe?utm_...

Unique and Differentiated Products:

The speakers emphasize the importance of inventing or offering unique products, even if they are not patented. The advantage lies in creating something that stands out in the market, which can help sellers dominate a niche for a limited time before competitors catch up.
Products that are in highly regulated markets (e.g., medical devices) or require certain certifications can also give sellers an edge, as it’s harder for non-certified manufacturers to enter those spaces.
Regulated Markets and Certification:

An example is provided where the speaker discusses a breathing device used in hospitals after surgery. Since hospitals demand certified, regulated equipment, it’s difficult for unregulated manufacturers, especially those from China, to penetrate this market. This provides U.S. sellers with a competitive advantage.
Products that meet stringent regulatory standards can be protected from competition, particularly in industries like healthcare and food.
Branding and Selling to the Audience:

The conversation transitions into the importance of branding and speaking to the audience. Chinese sellers, while efficient in manufacturing, often lack the nuanced understanding of how to market products to Western consumers. This gap in cultural and communication styles provides opportunities for Western sellers to better connect with their audience through effective branding and customer communication.
The speaker gives examples of how branding helped a Spanish company compete with Chinese sellers in Europe and eventually become one of the largest brands in the U.S. by simply adapting their marketing to resonate with local audiences.
Amazon Selling Tactics:
Listing Optimization:

When creating a product listing on Amazon, it is crucial to focus on the title and the main image. These are the first things customers see, and they drive the click-through rate.
There are ways to work around Amazon’s strict guidelines for images, such as creatively using packaging or additional product features in the image without violating the rules.

The Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme

Send us a text

By popular demand... introducing Grant's "Invent With Me" Patreon.
-You may want to join if...
1. You have an invention idea but don't know where to go from here...
2. You need access to engineers, lawyers, inventors or manufacturers.
3. You need inspiration and weekly tips to bring your invention to the market and start making 7-figures from your idea.
https://patreon.com/InventWithMe?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink


IWM Engineer; Lance at https://www.freelancedesigns.ca/


The Invent With Me Podcast
⬇️Spotify
https://open.spotify.com/show/2YAZqvv...

⬇️Apple
https://podcasts.apple.com/us/podcast...

Episode brought to you by TorkStrap spring loaded cargo straps. Easy Use tie-downs. No ratcheting, no snapping. Load Safe, Load Smart.
https://torkstrap.com/

Episode Brought to you by Quick Tie Down Anchors. Simple anchoring solutions for docks, decks, trailers and more. Easy, strong and safe anchor points for your cargo.
https://quicktiedownanchors.com/


Invent with me is the first place to go when you need motivation to fire up your best self and create your invention! When developing my first product (www.torkstrap.com) I was horrified of making wrong moves and endangering my families finances or legal standing. This isn't going to be an issue for you, I promise.

Dive in today as we listen to one of the most honest and candid books on inventing.

The Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme

Send us a text

Want to bring your inventing journey to the show? inventpodcast@gmail.com

IWM Engineer; Lance at https://www.freelancedesigns.ca/

Big thanks to Elena of "Cozy Clip" The worlds first flexible and comfortable claw clip for hair. Wether you're driving, lounging or working out.. nobody got time for a plastic clip jamming into your head!
https://thecozyclip.com/

The Invent With Me Podcast
⬇️Spotify
https://open.spotify.com/show/2YAZqvv...

⬇️Apple
https://podcasts.apple.com/us/podcast...

Episode brought to you by TorkStrap spring loaded cargo straps. Easy Use tie-downs. No ratcheting, no snapping. Load Safe, Load Smart.
https://torkstrap.com/

Episode Brought to you by Quick Tie Down Anchors. Simple anchoring solutions for docks, decks, trailers and more. Easy, strong and safe anchor points for your cargo.
https://quicktiedownanchors.com/

In this episode of Invent With Me, we dive into the world of manufacturing and selling strategies for inventors looking to bring their products to market. Grant, the inventor of the TorkStrap, speaks with Elena, the creator of the Cozy Clip—a flexible and comfortable claw clip for hair. Together, they explore the challenges of finding the right manufacturer, perfecting your product, and positioning it in the marketplace.

Introduction (00:00 - 02:00):
We start by welcoming Elena, an avid listener of the podcast, who shares how she found inspiration and guidance from previous episodes. This sets the stage for a deep conversation on the steps required to take a product from concept to launch.

The Challenges of Manufacturing (02:01 - 16:00):
Elena opens up about her struggles in finding the right materials and manufacturing partners for her unique hair clip. Together with Grant, they discuss the nuances of selecting the right plastic blend, adhesive, and tension strength. Grant explains the importance of doing your research and being persistent in finding a manufacturer who understands your vision. Whether it's through Alibaba or direct connections, knowing what to look for can save time and money in the long run.

Prototyping and 3D Printing (16:01 - 22:00):
This section covers the importance of 3D printing in prototyping products. Elena shares how she used this method to test the strength and flexibility of her design before committing to full-scale production. The conversation highlights why testing at small scales can help perfect the product, making the transition to full production smoother.

Manufacturing in China and Cost Negotiations (22:01 - 35:00):
Grant shares insights from his experience working with manufacturers in China. He discusses mold costs, injection molding techniques, and the importance of building a relationship with your factory. By cutting out brokers and negotiating directly with manufacturers, inventors can lower costs and maintain quality. For example, Grant connects Elena with a vetted contact in China, ensuring she can scale production while keeping her costs low.

Selling Strategies for Inventors (35:01 - 45:00):
Once the product is ready for market, selling becomes the next big hurdle. In this part of the conversation, Grant emphasizes the importance of having a strong online presence. He explains how to use SEO (Search Engine Optimization) and YouTube videos to dominate search results and gain organic traffic. With firsthand examples from his business, he highlights why platforms like Amazon and social media are crucial for reachi

The Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme